8 REASONS A VIDEO SHOULD BE A PART OF YOUR BUSINESS’ MARKETING STRATEGY
Learn from the Emmy Award winning professionals at 88Visual on how to enhance your business’ marketing through the magic of video.
Marketing has become a bit of a dirty word in today’s over-saturated, advertisement heavy landscape. Nevertheless, your business still needs to market itself in order to stay afloat — and adding a promotional, commercial, corporate, or educational video to your marketing strategy might be what takes your business to the next level.
The top 8 reasons at a glance:
Engagement
Show off your business’ personality
Connecting with the community
Reach a larger audience
Versatility
A smart investment
Inject some fun into your marketing
A creative space for ideas to flourish
Let’s dive right in and have the Emmy Award winning, industry-leading professionals of 88Visual walk you through the 8 reasons why your business should be adding videos into its marketing strategy.
1. Videos drive engagement:
Regardless of what you create as apart of your marketing strategy, if your clientele/consumers don’t engage with the content, it won’t translate to growth for your business. This is where a video comes in. Videos are perfect for generating engagement with its audience. By adding a video to your marketing materials, it allows the viewer to learn about what your business has to offer, all while being entertained. We see this with TikTok, YouTube, Instagram reels and more. Videos are trending right now, and 88Visual loves to capitalize on that trend to add growth to your business.
2. Videos show personality:
Now more than ever people want to connect and see the companies and businesses they support. They want to know the origin story, the who, what, where, and why of it all. Younger generations choose which companies and brands to support based on ethos, what the company does, and how it’s different. They want to understand the mission of the business outside of profits — which is a stark cry from previous generations that build brand loyalty that lasts decades, or even longer. In the past, there wasn’t a way to learn about business and their ideas and methodology, but in today’s landscape, it’s crucial if you want to grow your business. Adding a video allows you to tell your story, to resonate with your consumers, and to connect with them on a deeper level.
3. Videos allow connection with your community:
It’s important to build an identity within your local community. Showing off your business in its home town will click with customers and consumers. We all want to be a part of something. Show that you’re a part of your local community and your community will want to help and support you. The demand to support local business is continuing to grow and grow. By showcasing your business within your community with a video is a fantastic way to build local support.
4. Videos can reach a larger audience:
As we just noted, local customers and connection to your community are vital, yes — but if your business is confined to the borders of just your city, at some point, there will be no room to grow. A video is the perfect way to get people, who otherwise wouldn’t know about your business, interested in what you have to offer.
5. Videos are extremely versatile:
The great thing about videos is that they can be uploaded to all social media platforms, added on YouTube, they can be embedded into web pages, added to blog posts — even sent and shared to customers via email. Videos are an incredibly versatile piece of marketing that is more relevant than ever — and their versatility and relevance will only grow as digital trends continue to expand.
6. Videos are a great investment:
When marketing for your business, making sure you stay on budget while creating content that drives growth for your business can be a challenge. Videos are one of, if not the best, investment your business can make regarding marketing. Unlike a print ad or a brief advertisement on a website, the investment in a video will go further and last longer. This means more bang for your buck and gives longevity to your marketing materials. Your video also has the chance to earn you more revenue when you factor in websites like YouTube that may allow your business to monetize the videos it uploads. Videos are the most dynamic form of marketing and that ultimately leads to a better bottom-line.
7. Videos are fun:
Fun matters! Marketing doesn’t have to be just graphs and charts. Certain aspects of running a business can be daunting — especially when it comes to marketing. Having some fun and breaking out of the norm may be the jolt of excitement your business is craving. Fun and excitement is contagious, videos are a great way for your business to capitalize on that and bring some life back into the equation.
8. Videos allow for new ideas to flourish:
Video production is a creative and collaborative experience. Adding a video to your marketing materials will allow you and your business to experiment and push into new territory. To create something new and step outside of your business’ current boundaries. A video and the collaborative nature of them can pave the way of innovation and drive growth for the future of your business. Ultimately, videos allow businesses to dream big! 88Visual was built on a dream and we’d love the chance to dream with you and your business, so we can help bring them to life!
Interested in a free, complementary fifteen minute consultation with our creative directors?
Contact us at info@88visual.com to schedule your exploratory consultation to see how 88Visual can take your vision to an Emmy Award-winning level!